Our Services.
In our work we focus on the four growth levers: strategy, marketing, pricing and sales. Because of this unrelenting focus, we have more experience in our areas of expertise than any other consultancy. Each year, we conduct more than 1,000 projects on these topics.
Strategy
Nothing could better sum up our belief about a good strategy: thought out to the end and fully implemented – a strategy that leads our clients to higher revenue and profit. Unfortunately, too many companies develop strategies without fully thinking through their possible consequences. Then they hope it will pan out.
But hope is not a strategy. We once had a client who launched an aggressive growth initiative. The company attacked almost all of its competitors with low prices. The result? The competitors retaliated with even lower prices, which almost destroyed the company.
Oliver & Boyd Consulting help clients not only to avoid such severe mistakes, but also to create strategies that accelerate revenue and generate strong growth for the long term.
Our work focuses primarily on new business models for today’s changing environments and on monetization strategies for new products. We develop market-entry strategies and general product and brand strategies.
However, our strategy projects don't end there. They also include complete commercial transformation programs and more specialized projects such as market due diligence studies for private equity clients.
But hope is not a strategy. We once had a client who launched an aggressive growth initiative. The company attacked almost all of its competitors with low prices. The result? The competitors retaliated with even lower prices, which almost destroyed the company.
Oliver & Boyd Consulting help clients not only to avoid such severe mistakes, but also to create strategies that accelerate revenue and generate strong growth for the long term.
Our work focuses primarily on new business models for today’s changing environments and on monetization strategies for new products. We develop market-entry strategies and general product and brand strategies.
However, our strategy projects don't end there. They also include complete commercial transformation programs and more specialized projects such as market due diligence studies for private equity clients.
Marketing
At Oliver & Boyd Consulting, we see marketing as the bridge that links strategic goals to tangible results. We help our clients to find the right products for their customers – and the right customers for their products.
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue model. Besides, all products and services of course need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue model. Besides, all products and services of course need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.
Pricing
For many years, Oliver & Boyd Consulting was synonymous with pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to optimize product and service prices in real-world business situations.
Today we are widely considered to be the world’s leading pricing consultancy.
Whatever your pricing problem, we know how to fix it. Our worldwide projects have given us deep experience in every industry, product, service and aspect of pricing. From headache medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” may cover.
Pricing is a very broad field. We know how to manage it professionally. In the past two years alone, we completed more than 1,000 pricing projects, boosting our clients’ return on sales by 100 to 500 basis points on average. Drawing on this wealth of experience, we built our “pricing universe”, probably the largest database of its kind covering all industries and regions. It contains price models, price elasticities etc. of countless products and services and is further enriched with every project we conduct.
Oliver & Boyd Consulting has the world's most experienced and most highly skilled pricing experts. We work to the highest standards. And we keep them high by continuously incorporating new scientific findings in the field of pricing, such as behavioral aspects, or new trends like digitalization. Future price setting, customer decision-making, and the use of pricing software are only a few examples of the innovative approaches we are developing to help clients capitalize on the impact of digital technology.
As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our global pricing study is the only one of its kind, and each edition reveals new insights into how companies think about the latest pricing issues.
Today we are widely considered to be the world’s leading pricing consultancy.
Whatever your pricing problem, we know how to fix it. Our worldwide projects have given us deep experience in every industry, product, service and aspect of pricing. From headache medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” may cover.
Pricing is a very broad field. We know how to manage it professionally. In the past two years alone, we completed more than 1,000 pricing projects, boosting our clients’ return on sales by 100 to 500 basis points on average. Drawing on this wealth of experience, we built our “pricing universe”, probably the largest database of its kind covering all industries and regions. It contains price models, price elasticities etc. of countless products and services and is further enriched with every project we conduct.
Oliver & Boyd Consulting has the world's most experienced and most highly skilled pricing experts. We work to the highest standards. And we keep them high by continuously incorporating new scientific findings in the field of pricing, such as behavioral aspects, or new trends like digitalization. Future price setting, customer decision-making, and the use of pricing software are only a few examples of the innovative approaches we are developing to help clients capitalize on the impact of digital technology.
As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our global pricing study is the only one of its kind, and each edition reveals new insights into how companies think about the latest pricing issues.
Sales
A company’s strategy, marketing and pricing will all fail if its sales team is not aligned. And exactly here is the catch. While most companies have their fair share of excellent salespeople, many of them lack a strategic and systematic sales approach. Oliver & Boyd Consulting tackles this topic. We help clients on their way to sales excellence, i.e., we develop with them an effective sales structure that fits into their company and their culture.
Our sales work focuses on boosting the effectiveness and efficiency of sales organizations. After conducting hundreds of sales projects around the globe, we developed a comprehensive sales excellence framework that is geared toward the digital future and has the right mix of pragmatism and perfectionism. This systematic approach guides our clients throughout their entire sales process, from aligning the sales strategy to setting up the organization and executing the measures.
For Oliver & Boyd Consulting, sales consulting projects are not so much about finding the silver bullet, but rather about taking many well-coordinated steps in the right direction until the target is achieved. Our sales experts know exactly which way to go with our clients, be it in classic areas such as key account management or incentive systems, or in dynamic and complex newer fields such as omni-channel optimization and digital sales.
Our sales work focuses on boosting the effectiveness and efficiency of sales organizations. After conducting hundreds of sales projects around the globe, we developed a comprehensive sales excellence framework that is geared toward the digital future and has the right mix of pragmatism and perfectionism. This systematic approach guides our clients throughout their entire sales process, from aligning the sales strategy to setting up the organization and executing the measures.
For Oliver & Boyd Consulting, sales consulting projects are not so much about finding the silver bullet, but rather about taking many well-coordinated steps in the right direction until the target is achieved. Our sales experts know exactly which way to go with our clients, be it in classic areas such as key account management or incentive systems, or in dynamic and complex newer fields such as omni-channel optimization and digital sales.